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The Copernican Turn in technical system integration: Answering the question: What is a clever connection?

The meaning of reciprocity in customer relations and releasing business before technology

Blogpost by: Onetrail
From: donderdag 17 augustus 2017


Table of contents

Executive summary
Numbers do not tell the tale
The Copernican Turn to silence the eyes
The meaning of calculating the orbits of the planets and the value of a ROI
The Copernican Turn towards the Sun Turns us towards understanding our own organisations
The Copernican Turn in the relation with the customer: ‘value for’ and ‘value of’ the customer
The Copernican Turn as the key to understand the spirit of our business times
Clear communication without reliable technology is empty and reliable technology without clear communication is blind

Executive summary

(7-4-2017, Diemen). What is a clever connection? Cleverness is not about a decent technical integration. Cleverness is about comprehension. By analogy technical integration is related to calculating the orbits of the planets in (in our solar system). Being able to calculate the orbits is not identical with comprehending the workings of our solar system or for that matter the universe, reality. Comprehension was boosted when Niklaas Copernicus ‘implemented’ the idea that the planets including earth, that is revealed as a planet, revolved around the Sun rather than that the Sun and planets revolve around the earth.
Once you have a better comprehension of the universe, calculating the orbits of the planets also become easier. By analogy that means that once you (implicitly) comprehend the customer you can make a (ReTurn on investment) ROI. A ROI is not a means to comprehension, but does explicate the implicit comprehension you have of the customer. The transformation from implicit knowledge to explicit knowledge via an ROI makes you have a better explicit understanding of the customer. A distinction is made between comprehension, (mathematical) calculation (or ROI) and understanding. Comprehension, (mathematical) calculation and understanding can be translated by analogy to ‘cleverness’, ‘reliable technology’ and ‘clear communication’. That analogy is made clear in the last section. Comprehending itself may also transform technical integrations in the sense that you have reliable clever business savvy all-to-you-to-all connections and non-business savvy although reliable many-to-many connections.
This metaphor of the Copernican is also very fruitful to understand the relationship between a supplier and customer. Neither the customer should orbit the supplier nor the should orbit supplier the customer. Both should orbit the idea of doing the best possible business and strive for a reciprocal Win-Win. However, to realise this idea the supplier must orbit the customer in the sense that customer success is the success of the supplier.
The Copernican Turn is the key to understand many developments in our world of all the important dimensions in our lives from ‘software defined networking’ in the world of hardware information technology, to ‘questioned steered learning’ in (Dutch) education, to ‘personalised medicine’ in health care and blockchain technology that enables ‘bitcoins’ in economy.
The Copernican Turn is a revolution that predates us by about 500 years. The Copernican Revolution started in physics (science), was really comprehended by Immanuel Kant in the 18th century in its metaphysical (and physical) implications and can now be understood in the fields of technology, economy, health care, education and physics (for quantum mechanics can be seen as a physical scientific translation of Kant’s metaphysics). Copernicus as one of the great builders of our world and Kant the big architect makes our lives, our way of doing business, possible. While most builders and architects had lives full of resisting opposition and were ridiculed, they had heroic lives full of strife and doom. Herakleitos (500 before ascension) rightly said that greater dooms win greater destinies.

Numbers do not tell the tale

(6-4-2017, Diemen). A technical system integration is a connection, but the question is whether it is a ‘clever connection’. A clever connection is a connection in which the supplier at least understands the business of his customer. We saw in the previous white paper ( http://www.onetrail.com/eng/) the difficulty for a clever person to comprehen clever business value) that comprehending a customer is a task and not just an easy given. The business of a customer has definitely more than three elements while at least 99% of the total population of human brains cannot visually comprehend more than three elements at a glance.
Most people can count to infinity: 1,2,3…infinity. In using numbers (in calculating for example) we understand (the meaning of) big numbers as ‘123.456.789’. Comprehension is more than visual understanding as (quantitatively) ‘grabing’ numbers. Comprehending the meaning of numbers may start at visual understanding or must contain an element of visual understanding, but most certainly cannot be reduced to visual understanding. We comprehend the metric number system if we know to follow the rule that each time we go one place to the left in a number we comprehend that the value is ten times as much. Anyway, comprehending your customer's  business is difficult.
Even when we comprehend numbers and calculation there is no method to calculate who the customer is. There is no way a calculation may open the way to perfect comprehension of the business of the customer. We may calculate an ROI, but that is not identical to comprehending the customer.
The numbers do not tell the (whole) tale and measurement does not give knowledge! How can we gain the necessary depth to comprehend (the business (processes) of) our customer? We at least should comprehend that we really have to strive for this comprehension (we are lacking before we engage). Once we have the necessary comprehension of the customer our ROI can be an expression of this comprehension.

The Copernican Turn to silence the eyes

When at dawn or Sunset you see the Sun your eyes tell you is that earth is in the centre of the solar system, the galaxy, the universe. If you believe what you see this is perfectly alright. With the ideal earth, your, are the centre, the heart, of the universe you may practice at perfecting calculating the orbits of the planets and the Sun. These calculations are very difficult for the orbits do not move in a circular or ellipse way through space round the earth. The planets move in unexpected, incomprehensible ways not to be understood, but to be calculated.

Earth blue, the Sun yellow and Mars red. (https://en.wikipedia.org/wiki/Copernican_Revolution).

Niklaas Copernicus (1473-1543) was ‘blind’ for, refused to 'listen' to his eyes. He made himself deaf for his talkative chatting eyes. ‘Let’s suppose, in our wildest dreams, that we participate in a though experiment in which the Sun is in the centre of ‘our’ galaxy?!’. Let us continue with astronomy ‘as if’ the Sun is in the centre and ‘see’ what we are going to reap.
This harvest consists of much easier calculations to predict the location of the planets each moment in time, for the orbits of the planets describe circular figures around the Sun. Each of the planets describe one trail unambiguously.

Earth blue, the Sun yellow and Mars red. (https://en.wikipedia.org/wiki/Copernican_Revolution).

These easy calculations are just minor, not so important aspect of the harvest. The real harvest is that we are better able to understand the universe in which our brains and eyes live. Earth is a planet, the Sun a small star, our galaxy part is not the centre of the universe, the orbits move along an imperfect circle (an ellipse) etc.. More importantly we may get the (Newtonian) idea of ‘gravity’ as a force that keeps the planets from flying out of our galaxy. From the idea of gravity we may progress on and in that idea to evolve that idea into the idea, the thought, of (Einstein’s) space-time-continuum.
We had an intuitive idea, a finite immediate (in zero moments) direct insight beyond our brains, not mediated by our seeing brains and brainy eyes, into the essence of the universe that lead the way to a thought experiment for our brains in which we supposed that the Sun is the centre of our solar systems and discovered that our brains could go on a holiday for not having to make all those difficult calculations and discovered that our brains could have a better understanding (in time) of the universe so our eyes could see, lie, to us in a different way. Thus the process is as follows: (the insightful comprehending) idea, (the calculating) brain, eyes (of understanding).
Einstein (1879-1955) was not mystified by what we do not understand, but was mystified by the fact that we do have an understanding of the universe. (Be happy that you know at least something of your customer…a telephone number). Einstein was mystified by this for he understood the ‘We’ in ‘We had an intuitive idea…(see paragraph above)’ as being a smart, (but soulless), talking piece of medium rare steak.

The meaning of calculating the orbits of the planets and the value of a ROI

Once you really comprehend you can calculate (but not vice versa). From comprehension to calculation means in business terms that once you comprehend your customer you can make an ROI. The ROI is an expression of business insight rather than a means to comprehend your customer as the calculations of the orbits of the planets are an expression of the insight (full idea that the Sun is the centre of the solar system). Subjective smart calculations may help you to intelligently understand the objective universe, but absolutely clever comprehension the universe as a subject is an a priori necessary condition to make the subjective calculations absolute into objective calculations of real objective orbits of planets.
It sounds strange that there is a difference between comprehension and understanding, but if you realise some people understand Einstein`s relativity theory via all his calculations without really understanding the theory and that some people comprehend relativity theory without understanding (the calculations) you see (that is ‘comprehend’) the difference. Einstein himself had great difficulty in translating his comprehension into formal mathematical formulas.  (For the sake of simplicity I identify mathematical formulas with calculating although you calculate with(in) mathematical formulas. Calculating relates to mathematical formulas as mathematical formulas stand to comprehension). Einstein opened himself for insight/comprehension that already opened him, via mere thought experiments, via apparently pure imagination. That apparent subjective imagination revealed itself as pure power of judgment about objective reality.
You might think the ROI is a means to understand the customer, but that is just because the ROI makes explicit, in mathematical thoughts of your intelligent, brainy, sensible body, what you already implicitly, silently know. Your immediate insight is faster than light and your brain is as fast as light therefore your brain ‘sees’ the insight very foggy and implicitly. Compare taking a photograph of a very fast car passing close to you. The photo will appear vague. You may even think the photo is of an extra-terrestrial vehicle. By further analysing you may see the photo is of a car even if you can never clearly see the car.
The ROI is an explicit expression of implicit comprehension of the customer and a means of understanding that explicates the implicit comprehension. It is very valuable to make an ROI. Without primordial comprehension making an ROI lacks ‘soul’, lacks understanding, is just a dead ritual of moving limbs meaninglessly in the air. One cannot progress from empty calculation to earthly sober understanding, let alone reach heavenly blissful comprehension by hellish, hopeless sense lacking calculating.  An ROI without the ‘X-factor’ is reasoned only from the subjective interest of the seller, that sells contracts rather than value for customers.

The Copernican Turn towards the Sun Turns us towards understanding our own organisations

When we come to a better understanding of the universe we also come to a better understanding of ourselves as humans. (Strive to understand the customer and you will get to know your own organisation much better).
At least new (contradictionary) possibilities in this self-understanding, self-conscious are opened. On the one hand the ‘Darwinian’ idea that as we humans do not live in the centre of the universe we just live on one of the planets as brainy animals versus the feeling/intuition that we physically are almost reduced to nothing in the great expanse of perhaps an (in time and space) infinite universe in order to make the contrast with everything that belongs to the moral and religious world, in which humans still live in the centre of the physical universe, as big as possible to long for this non-physical world and beyond. (In the moral and religious world, we can see that the Copernican Turn, the universe, is a mirror reflection the moral-religious world for one can say that we are the earth, our neighbours the other planets and the Sun the creator!). To synthesis both the Darwinian trail and the humanistic trail: we are moral divine animals in the moral and religious world (divine + animal = human and is like 2 + -1 = 1) . In both cases it is a mystery that something exists, whatever it may be, and that it is not the case that nothing exists.
In understanding the universe new trails of self-understanding open, but the understanding of the universe does not unambiguously show the right most truthful trail. The understanding of our customer opens the possibility to a (n even) better understanding of our own organisations. A self-conscious organisation can act faster and thus with more business power. A self-conscious organisation is leaner.

The Copernican Turn in the relation with the customer: 'value for' and 'value of' the customer

As clever readers you have probably figured out that your servers, your applications, your business should not be in the centre of the relation with the customer. If they were at the centre of business, customers might have to wait for that credit note because your financial system is not upgraded yet. The preferable situation is that you do not have to send a credit nota in the first place because you delivered the products or services correctly (in one time). Neither you nor the customer should be in the centre of the business, but the idea(l) of the best possible business should be at the centre.
You the subjective supplier (with subjective self-interest) planet earth, the subjective customers (with their own subjective self-interest) the other planets in the solar system and the absolute insightful idea of the best possible business the Sun. If supplier and customers both abide by, believe in, this absolute idea by trusting each other to abide by the idea the objective result will be ‘doing business’.
In specifying ‘doing business’ on the basis of mutual trust one can say that in ‘value for’ the customer (by supplying efficiency, innovation etc.) is exchanged from the supplier to the customer to (financial, marketing reference, lead generating) ‘value of’ the customer that is exchanged from the customer to the supplier. This objectively leads to reciprocity, leads to objectivity (to be compared with an objective conceptual thought as ‘gravity’), in which the relation between supplier-customer can be as follows:  Win-Win, win-Win or Win-win relation. Reciprocity will tend towards the ideal of a heavenly Win-Win, but never to a hellish Lose-Lose, Lose-win, win-Lose, Lose-Win, Win-Lose, win-lose or lose-win. The hellish tendency will destroy the planets for they will fly out of orbit in having lost the idea(l). (Ideas to balance the difference from a financial perspective between ‘value for’ and ‘value of’ may be taken from the should be business classic ‘Customer Profit Hacking’ https://customerprofithacking.com/).
To abide by the idea of the best possible mutual business ‘Win-Win’ the supplier must project this idea(l) in the customer and strive for customer success. To really and sincerely strive for customer success is the only way to be successful yourself. You have to see the Sun in your customers while at the same time realize that they are not the Sun. Your customers must see the Sun in your planet while at the same time realize that you are not the Sun.

The Copernican Turn as the key to understand the spirit of our business times

In the IT world of hardware one speaks about ‘Software Defined Networking’ in which software applications do not get a priori certain fixed resources from the network, like bandwidth for example, but get a posteriori resources at the time they need it. A financial application in most cases only needs a lot of bandwidth at the end of the month so it is useless to allocate that bandwidth at other times. The network should not let the applications adapt to its a priori fixed and inflexible settings, but vice versa. The network should dynamically adapt to the applications. The applications are so to speak at the centre of the network and the network revolves around the (business) applications. Software defines the settings of the hardware network.
This Copernican Turn in the world of hardware IT shows that the network will work much more efficiently. It reflects the experience of a better comprehension of the universe once you realise that your eyes may lie, if you do look with a heart, fully dedicated to the truth and reflects the experience that if you project the ideal of the best possible business into your customers that the success of the customer becomes your success as a supplier. (In ancient times thinking was located in the heart). The network the earth, the software (business) applications the planets and the Sun the ideal of the most efficient network for the sake of the business.

In Dutch (high school) education one speaks of ‘question steered learning’, in which pupils learn by questions that interest them and in which the answers are adapted to the different styles of learning. The earthly terrestrial teacher adapts to the pupils, who may seem to come from other planets, in order that the pupils can adapt themselves better to what must be learned (via the teacher), that is the radiant Sunny curriculum. In this kind of education, it is especially necessary that the teacher strives for excellence (in his own domain of expertise) to become sensitive for each obstacle a pupil has to overcome and sensitive for the (learning style of the pupil, his way of learning, his style, his ‘soul’) in order to let the pupil help himself by deeper questions, that is clearer questions that are so clear they almost reveal the answer by themselves. The curriculum should not be unlocked (for the pupil by pushing the curriculum at the pupil), but the pupil must be unlocked by letting him unlock himself to unlock the curriculum by discovering questions about the curriculum from within his own interests, his own passion.
A false thought is to see the teacher solely as a (psychological) coach (in positive thinking) that does not need to know anything about the curriculum. That is the wrong approach for it misses the point that a pupil must learn to open up for himself, feel secure and free, not for the sake of himself, but for the sake of the curriculum. The teacher translates, is an interpreter not between the pupil and the pupil, but between the pupil and the curriculum. To translate the curriculum to the pupil from within the interests and passion of the pupil is to understand both the pupil and the curriculum. If the teacher is solely focussed on the pupil it is as if the earth revolves around the planets.
Related to this false approximation is the idea that the teacher is just a coach who must facilitate the pupils how to learn learning without the pupils learning something substantial in specific. That wrong path leads to the thought of enabling pupils to learn skills, like using google to find the answer or lateral out-of-the-box thinking. There must be a box to go outside the box! Learning how to learn is a meta perspective, a reflection on what you substantially learn. Reflection must be of something to be something itself and if reflection is about nothing, that is reflection on reflection (the empty thought of identical sameness), reflection is nothing!
Another wrong path, a side road, that is less untruthful is to adapt the curriculum to the practical form of life of most pupils shunning all abstraction in which it is hard to breathe. That ‘practical’ confronts the pupil with himself rather than with the curriculum.
Thus to summarize: a teacher must be, in a metaphor borrowed from Socrates, a midwife that enables the birth of questions within the pupils by which the pupil can gain access to the substantial content to be learned, the nut to be cracked, the curriculum. Only if the pupil is in the eye of the teacher, the beholder, can the pupil teach himself (to become a teacher).

In Western health care one speaks ‘ personalised medicine’ in which the patient does not have to adapt himself to the quantity of the medicine neither the sort of medicine, but the medicine, the doctors that prescribe the medicine, have to adapt to the (illness of the) patient to enable the self-healing powers of the patient to remove the illness, instead of getting an overdose or too little. (Although ‘Less is more’). It is ridiculous to think that a small person will get the same quantity of the same medicine as someone who is much larger and weighs twice as much when both have the ‘same’ disease. Even if there would be such a ‘thing’ as ‘same disease’ the healing method must be in all ‘cases’ different, for each person is different. The difference between operating from the general idea of identical sameness and to subsume oneself as a doctor under the rules the general method prescribes and a doctor that tries to evolve a singular method from within the patient is the difference between craft and art. It is about the art of healing.

Blockchain technology makes it possible that you do not have to adapt to impersonal bitcoins (money) that are anonymous in the sense that you do not know who`s hands have touched the coins. With blockchain technology you can program the settings to decide from which kind of profiles, users of bitcoin, you want to receive bitcoins or send bitcoins. Suppose you want to drink a coffee at ‘Bit of coffee coiner’ but before you decide to enter you open your bitcoin app to see whether ‘Bit of coffee coiner’ made its profile public and whether the suppliers and suppliers of the suppliers etc. of ‘Bit of coffee coiner’ made their profile public. Suppose, just as a thought experiment, that one supplier in the supply chain is suspect of child labour, then your decision might reveal itself as being a moral decision. 
Whether you might decide and why the thought that counts here is that your personal profile, your personality, you may part of impersonal money. Without bitcoin, you may choose where to spend your money, but the difference with bitcoin is that profiles of users become public and therefor the history of a bitcoin and the supply chain can become transparent. This transparency is the transparency of the impersonal that enables the personalities to shine through. Think one step further (with the multiple entrepreneur and bitcoin evangelist Vince Meens ( http://futurethinkers.org/blockchain-new-society-vince-meens/) and you may realise that your personal profile can be monetized. Your ethical ideals may grant you certain valuable discounts for example. The personal profile is not, you are not recaptured by this monetization into the impersonal, but the impersonal is (partly) integrated within the person (al profile). (And yes, it is possible to have more than one bitcoin profile in order to act within different communities with different moral standards or just different ways as you use most likely different e-mailadresses for private and business matters or even use other ways to communicate). Due this transparency informal communities will not only become visible, but because of the visibility can become bigger and stronger and so to speak more self-aware, more of a community blind for national borders.
The moral ideal to spend your money in the best possible moral (‘hallal’?) way the Sun. Because how you spend money (bitcoins) is worth (bitcoins) you may say that bitcoin goes beyond the Copernican Turn or can be translated to the idea of a solar system with Suns only, a Milky Way.

Key words that describe this clever Copernican Turn are: ‘open’, ‘dynamic’ and ‘transparency’. You have to be open for, actively attentive to your customer. Dynamically relate to your dynamically moving and changing customer to stay open for your customer. Your dynamical change should not be reactive, but proactive, meaning you have to be faster than your customer on the aspect that the customer addresses you in his business. Be faster to give value and open the customer for the customer to open for that value. Only by giving (value) the customer opens up to you and thus only by giving, the customer to himself, can you understand the customer. In this opening up of customer and supplier for each other, the value shines and makes the customer and supplier transparent for each other. That implies to supplier and customer must communicate at all times in a clear way. When customer and supplier are open for value they can be open for each other.

Clear communication without reliable technology is empty and reliable technology without clear communication is blind

(7-4-2017, Diemen). For more than 17 years Onetrail has provided data logistics between organisations by integrating systems between organisations with each other. The application system of a procuring organisation is linked with the order application system that provides data about stock, price and times of shipping and arrival etc.. Once an order is given the supplier may automatically send an e-invoice (automatically for example when the products have reached their place of destination).
The visible ‘practical’ part of this provisioning is the technical aspect. A technical integration between software applications is not difficult. Follow a method and Bob`s your uncle. The invisible ‘softer’ part is all about communications and clear agreements about definitions. For example, agreements on definitions about what the size is of a product. Does or does the size not include the casing? That is important to know for the distributor and/or supplier in order to know how much of the product can be shipped in one cargo and important for the procurer to know how much space must be reserved in house for the products. Important for the end-customer etc.. Realise a technical reliable integration and hope for the best is not an option.
‘Clear communication without technical integration is empty, but reliable technical integration between clear communication is blind’ to paraphrase a famous slogan of Immanuel Kant (1724-1804) on his own architectonical system of thinking. That means in practice, to more than practical, that a technical integration can only be successful when clear definitions are given. Both clear communication and reliable technology make up the ‘clever connection’.
Communication is not just about (formal) communication. I may communicate clearly with a director of an organisation in the sense that I can reproduce what he just said and summarize what he said, ask questions etc.. But when I do not have an idea of what this director drives I do not have the right questions to ask and although I formally are able to communicate clearly a real satisfying conversation is not conducted. The point in regards to ‘data logistic by technical system integrations’ is that one has to comprehend the customer (at least by comprehending the market in which the customer acts in). To comprehend is to be clever.

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